#German newspaper #Axel #Springer publisher wants reporters to use English

#Axel #Springer goes #Anglophone to seek an international audience #AxelSpringer, the leading #German newspaper publisher

In this digital world British and #US #media companies long ago realised the need to go #global.

Now it appears that #Germany’s leading newspaper publisher, #Axel #Springer, is eager to move beyond its country’s borders too.

In order to do so, however, it realised that it must become an Anglophone publisher. To that end its academy created an #English-language reporting project.

#German “is our core business”, says the academy’s director, Marc Thomas Spahl, but “if we are serious about internationalisation and want to offer our new formats outside Germany, then our reporters must also be capable of reporting in #English.”

#Germany #AxelSpringer #English

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