Mumbai: The promotional activities of Salman Khan’s upcoming movie ‘Jai Ho’ had been started from today as less then 50 days remains in the release of this film. The film has been co-produced by Eros group with Sohail Khan. The diehard fans of Salman Khan have been waiting impatiently for the promo.
A source said, “It was understandable since the idea here is to make less as more. The First Look poster was too was kept on hold for a while before being unveiled earlier this week.”
Though during last fortnight, there have been murmurs around the theatrical promo being readied for release at least a couple of times, those who were disheartened while waiting for Salman to arrive on the big screen are all set to be rewarded soon for their patience.
First Look of the film would be out on Thursday. The venue for launching the first look of ‘Jai Ho’ is Chandan theatre, Mumbai, where Salman would be interacting with his fans. Also, even though January 24 (release date of the film) seems just round the corner, the interim time period is being considered well enough for the film to create maximum impact in the shortest time possible.
Sunil Lulla, the Managing Director of Eros International Media Ltd. said, “Audiences are in for a treat with their favourite star springing a surprise with this unusually themed film. We are excited about this collaboration with Sohail for Jai Ho which promises to be high on entertainment.”
“We have worked closely with Eros in the past on the film Partner and I’m looking forward to extending this successful partnership with Jai Ho,” said Sohail Khan.
Bureau Report
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