New Delhi: As the performance of Aam Aadmi Party and it convener Arvind Kejriwal led party to make government in Delhi, television and social media had latched on to AAP’s leader Arvind Kejriwal as the new ‘hero’ who has since then been eating into Modi’s turf that of ‘public mind space’. Arvind Kejriwal is gaining ground at Modi’s cost in public attention.
On Thursday evening on Twitter, 4,693 were talking about BJP and Modi, according to poll. Of this, 30.35% were talking positively. Modi has being chased by Kejriwal on Twitter with 3,418 people talking about him. Of this, 36.06% were talking positively.
Notify that when it came to awareness, reach, prominence and the favorability factor among the Twitterati, Kejriwal was way ahead with 424 points. Modi, on the other hand, was trending at 218 points followed by Rahul Gandhi with 157 points.
It is time for Modi to reinvent his strategy to get back the attention of the media. Modi is losing in the print media and shedding on social media as well, claimed Communication experts.
Senior professor of communication and media studies at Mudra Institute of Communication and Advertising (MICA) Arbind Sinha, said that Modi was riding a wave against the Congress and occupying every media space.
Sinha said, “But suddenly Arvind Kejriwal-led AAP has eaten into the media space earlier held by Modi on TV, print, web and social media. A huge number of viewers or readers are fence-sitters who easily change their views. Those who are hardcore BJP or Congress supporters may not get affected by the AAP wave but, yes, the youth who have not formed any political opinion yet will go as per the wave.”
Anthropologist and senior fellow at the Centre for Study of Developing Societies (CSDS) in Delhi, Shiv Visvanathan, said that politically AAP has created a tremendous wave.
Visvanathan said, “But we have to see how successful they are in governance and improving the system. The party has definitely stolen the limelight but it’s still too early to predict any trend. We have to watch them for at least one or two months more to see whether they succeed in going beyond Delhi and creating the same wave in other states.”
Prakash Javadehar, the national spokesperson of BJP had denied that Modi was losing out to Kejriwal and AAP in media attention.
He claimed, “Modi’s popularity has not been affected by AAP or Kejriwal. It’s up to the media to show who they want. I cannot comment on their coverage.”
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