Hyderabad: BJP Vice President Smriti Z. Irani said that a core group in the party is giving final touches to this campaign to be launched shortly.
‘Mere Sapno Ka Bharat’ will be new social mantra for BJP to get ground-level feedback and gauge people’s pulse and aspirations.
She said, “We are currently in the process of tweaking the project and expect to launch it shortly. The idea is to allow people to express themselves about what they want, the issues they expect to be addressed and how they feel about any issue.”
She said while speaking on the sidelines of an interactive meeting hosted by the FICCI’s Ladies Organization here, “A core team will monitor the inputs provided from across the country and see how these could be addressed. The thinking behind such an initiative is also to get a grassroots level assessment of people’s concerns.”
She said that people can simply upload voice bytes or video clips with mobile phones and Internet access across all over the country.
The project will be launched by BJP’s presidential candidate and Gujarat Chief Minister Narendra Modi.
Smriti Irani said, “We are conservatively estimating that more than 10 lakh people will initially participate in this social media platform and hope that more than 30 lakh to provide their valuable inputs. Most people are now using social media as a platform to express themselves, and we feel that this would provide them with an ideal opportunity.”
Bureau Report
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