Mumbai: The research firm Canalys claimed through a report that Micromax India accounted for 22 percent of smartphone shipped in India in the October-December quarter and thus it is not on No. 1.
Earlier today, news broke out that Micromax had overtaken Samsung as leading smartphone manufacturer in India.
Report said that 21.6 million smartphones were sold in India in the period, a 90 percent surge from a year earlier in total.
Samsung has now come out to dismiss the report and said that it is the clear leader in the Indian smartphones market as per a report which is based on the company’s actual sales.
Samsung claims that their volume market share in the October-December 2014 quarter was 34.3 percent and the value market share was 35.8 percent. Samsung based its results on data by GfK India.
The Vice President of Marketing for Samsung’s Mobile business in India Asim Warsi in a statement said, “In the entire year 2014, we continued to lead the market with innovative and exciting offerings. Our volume market share in the smartphone market in the year was 35.7 percent, which is more than double than that of the next player, while our value share was 40.2 percent, which is more than four times the next player.”
He also said, The GfK data is based on actual retail sales in 50,000-plus population cities.”
Samsung’s 34.3 percent claim of volume market share is much higher than even IDC’s Q3 2014 data which had given the company a 24% market share in India in Q3 of 2014. A 34.3 percent market share as Samsung claims means a 10 percentage point increase for Samsung in Q4 of 2014.
Bureau Report
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