#Mumbai: #Reliance Jio is putting all the pieces together for a mega launch of its fourth generation (4G) telecom services next year. The company has appointed actor Shah Rukh Khan as its brand ambassador, who will unveil Jio on December 27 before the company’s employees at Reliance Corporate Park in Navi Mumbai on the eve of Dhirubhai Ambani’s birthday.
Shah Rukh Khan who is known to be a technology buff, said in a recent interview, “As the brand ambassador of Jio, I have worked closely with Mukesh bhai and his children on the project, which will be a game changer.”
The actor also said he was looking forward to a full-scale commercial rollout in March-April after the soft launch on December 27. When contacted, a Reliance Jio spokesperson said: “Shah Rukh Khan is launching Jio on December 27.”
Shah Rukh Khan said India had not even seen the tip of the iceberg as far as digital innovation was concerned and that high-speed internet access could transform not only businesses and manufacturing, but also how people lived their day-to-day life.Shah Rukh Khan said Ambani’s three children were driving the Jio business and that there were some loose ends as far as end-use was concerned.
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