Indian Youth adults go for healthy snacks, Dry fruits and fruits first preferred: Ek Mulakat Survey

#NewDelhi : Snacking on junk food is now a thing of the past among young and affluent Indians, if a new Survey is to be believed. A whopping 81 per cent of young and affluent Indians prefer to snack on dry fruits almonds, and  fruits

when they are happy, a recent 2016 survey said.

“For majority of young and affluent adults snacking is an expression of happiness. When young and affluent Indians are happy, 81 per cent of them prefer to snack on almonds & Other dry fruits, followed by fruits and other dry fruits,” said a report of  EK Mulakat Survey by market research company Shining India Research & Analysis Reports ,

The survey interviewed a total of 13,468, affluent urban & semi men and women between 21-40 years in Delhi, Jaipur , Mumbai, Bangalore, Hyderabad, Chandigarh, Nagpur, Guwahati, Bhopal , Shimla, Gandhi Nagar, Dehradun, Raipur, Amritsar, Panaji, Coimbatore, and Srinagar,

Among cities, Delhi  ( 70 per cent )  Jaipur  ( 76 per cent ) Guwahati  ( 55 per cent ) Shimla ( 85 per cent ) Srinagar ( 90 per cent ) Bangalore (78  per cent), Chandigarh (80 per cent) and Coimbatore (84  per cent) prefer almonds for snacks when happy, the Ek Mulakat survey showed.

“Young and affluent adults see their snacks as something yummy, fun, hot and crispy, while also wanting it to be healthy, nutritious and energy inducing, indicating a positive shift in mindset towards healthy snacking,” it said.

The findings also revealed that 39 per cent of people tend to snack more when under stress, even when they are not hungry.
Interestingly, it found that Mumbai, Chandigarh and Bhopal are least inclined to snack under stress while Bangalore and Hyderabad are most susceptible to stress snacking.

The survey further said that unlike popular perception, a whopping 74 per cent of young and affluent adults polled said they do not feel the guilt after snacking.

Mumbai and Nagpur  leads with 84 per cent saying they do not feel guilty after snacking, followed by Chandigarh & Amritsar  (78 per cent) and Bangalore,  Panaji and Coimbatore (73 per cent).

“This study indicates a trend towards healthy snacking with increasing number of young and affluent adults in urban and semi urban  centres seeing long-term value in maintaining a healthy lifestyle that includes healthy snacking,” South Bangalore based
Popular Yoga Guru and Nutritionist Dr RV Mamtharaj said,