Mumbai: The Finnish Smartphone giant, which hasn’t been in the best of shape recently, finally has a phablet in the Indian market. That is significant in two ways phablet make up more than 30 per cent of all Smartphone sold in India and this is among the top 3 markets for Nokia Lumias.
This is why the success of the Lumia 1520, a large screen Smartphone, will be crucial for the company, especially in India. With a six-inch screen, a Preview quality 20MP camera and the best microphones in town, this device has a lot going for it. But one thing that is not going its way it the price, which at Rs 46,999 might be a bit too steep for the Indian market.
Phablet buyers in India have Android offerings starting as low as Rs 10,000. We can only hope that the love for Lumia and Windows Phone strong enough for you to buy this phone. The real window of opportunity for Nokia is to project the Lumia 1520 as a business phone, especially with a lot of long-time BlackBerry loyalists looking for options when an upgrade comes up.
The Integration with Windows will work really well for most enterprise grade users. The multi-directional microphone, Skype and Microsoft Office will all add to this value.
Bureau Report
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