Hyderabad: Veturi Sundararama Murthy, (29 January 1936 – 22 May 2010), popularly known as Veturi, was a Telugu writer mostly popular for his film songs. His career in the Telugu film industry spanned more than four decades. Veturi was born to Chandrasekhar Sastry and Kamalamba in Pedakallepalli, near Challapalli, Krishna, in an orthodox Telugu Brahmin and native of Peda Kallepal
Veturi joined Andhra Prabha as a journalist in 1952, after his education. He learned the basics of editing a news article from his senior at Andhra Prabha, Narla Venkateswara Rao, whom he considers his first teacher. In 1959, he joined a weekly called Andhra Patrika, where Bapu and Mullapudi Venkata Ramana were his colleagues.[6] He was the in-charge of the Cinema section atAndhra Patrika. He also worked for the Andhra Pradesh Congress Committee’s official daily newspaper, called Andhra Janata, as an editor.
During the late 1980s, Veturi’s mass numbers garnered a lot of response from the public resulting in directors demanding more and more of them. However, Veturi still maintained his balance between classics and mass-numbers with movies like Jagadeka Veerudu Atiloka Sundari, Sarigamalu, Sitaramayya Gaari Manavaralu, Matru Devo Bhava, and Mechanic Alludu. Veturi was given the opportunity to dub many Tamil, Malayalam and Hindi movies. Some of his dubbed albums, for instance Iruvar and Devaraagam, received wide acclaim.
Bureau Report
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