Earlier in December, the government had announced two schemes: Lucky Grahak Yojana, aimed for the consumers and Digi Dhan Vyapari Yojana, targeted for the small businesses, merchants and traders.
AT the event, PM Narendra Modi distributed prizes to those who have made contributions to promote digital payments in the country.
The idea is to provide cash based incentives to those consumers and traders who are still reluctant to go cashless, will now attempt to ditch cash and adapt the new-age digital economy.
PM Modi is also expected to launch new app that will make cashless transactions easier. He is present at the sixth Digi Dhan Melaat Talkatora Stadiuym in Delhi.
The first Digi Dhan Mela (fair) was organised in Gurugram, Haryana, on Monday and was inaugurated by Haryana Chief Minister Manohar Lal Khattar.
The purpose of DigiDhan Mela is take the process of digital payments closer to common citizens, teaching them downloading and using mobile applications, as well as introducing different digital payment solutions in use like United Payments Interface, e-wallets, cards, PoS, Aadhaar Enabled Payment System etc.
The digital mela also offers the facility for people to open bank accounts, enrol in Adhaar, and connect existing bank accounts to Adhaar identity for Adhaar Enabled Payment System (AEPS).
Prime Minister Modi recently announced two award schemes named ‘Lucky Grahak Yojana’ for retail consumers and ‘Digi Dhan Vapar Yojana’ for small businesses to encourage digital payments during his 27th edition of ‘Mann ki Baat’ address.