New Delhi: Narendra Modi is set in motion his 2014 Lok Sabha election campaign and to get ground feedback to prepare poll strategies. BJP campaign committee chief Narendra Modi had accelerated the campaign in Bihar. Narendra Modi had to interact with over 1,500 party workers through tele- conferencing to know the condition and to make them ready for campaign work.
A software has been developed by media managers of Modi which ensure group calls to him from party workers from across the state.
The idea behind direct call to party functionaries including panchayat and block presidents, morcha heads and state executive members aims to know “what needs to be done to further strengthen” the party, more so after its split with the JD(U) in Bihar.
Bihar BJP co-incharge Dharmendra Pradhan told, “The 1,500 calls are divided in three lots. Calls will be made to party functionaries across the state. Tele-conferencing will have five-six calls at a time giving their suggestions to Modi and listening to his brief. It is more about Modi rendering direct touch to party functionaries to galvanize them for the big battle.”
“Narendra Modi is not just our national campaign committee chief; he is a very good strategist and organizer. Tele-conferencing is one of his ways to kick-start the campaign by giving it right motivation and energy,” said Pradhan.
Pradhan said Modi might have chosen to speak to Bihar cadre because he knew they “had made sacrifice (by splitting with the JD-U) and needed to be given the right boost to prepare” for 2014 elections. The party office-bearers, however, are not called to gather at particular places for tele-conferencing.
Bureau Report
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